Sponsor Health Data Science Newsletter

Reach an influential audience that includes the top health data scientists

Would you be interested in advertising in the newsletter? Email me at ahobby@healthdatasciencenewsletter.com. But please read the information below first.

Overview

My health data science newsletter caters to data engineers, data scientists, analysts in this space, or anyone interested in these areas. Its readership ranges from interns to executives. I publish a free version at least once a week, and sometimes the paid features long-form articles and tutorials. Advertising with us would allow more free content to be shared with our audience.

Audience metrics

The newsletter: 

• 1200+ subscribers

• Average 2000 views per post (opens + web views) in a month

• Average 43% open rate

Social media:

• Twitter: 240+ followers

• LinkedIn: 200+ followers

Audience overview

Our audience spans across industries that include healthcare, pharma, biotech, management consulting, and tech. It includes anyone whose job touches healthcare data in some way. Name a major healthcare-focused media outlet or tech company, and chances are that several of its staff read this newsletter.

Here are some of the companies that the subscribers work for:

Here’s a breakdown of industries based on my surveys of subscribers:

Hospitals/Healthcare: 32%

Biotechnology: 5%

Pharmaceuticals: 5%

Government/Public Health: 26%

Other: 32%

Sponsorship packages

Dedicated Email

You would get your own email blast out to our 1200+ subscribers. Posts can be up 700 words and feature up to 3 images. The price for this is $200.

Newsletter Sponsorship

Each newsletter has two major sections. There’s an introduction at the top and then a roundup of jobs near the bottom. Your sponsored post will go between these two sections. You’ll be responsible for writing the copy, subjecting it to my approval.

What you’ll get:

• A headline with a maximum of 80 characters

• The main message with a maximum of 200 words

• Two hyperlinks

BONUS: Your ad will live on the article in perpetuity. Why does this matter? Because at least 50% of my web visits come from Google and other organic traffic sources, your ad will continue to be exposed to users long after it ran in the newsletter once the article is indexed in search engines.

Booking a sponsorship for the newsletter is a simple process. Follow the instructions below:

1. Prepare your content:

   • Craft a headline for your sponsored post or dedicated email.

   • Write the main message for your sponsored post or dedicated email.

2. Ensure your content adheres to the guidelines:

   • Note that job postings are not eligible for sponsorship. If you have a job posting, please use the job board instead.

   • Your copy will need to be approved, so make sure it aligns with the newsletter's guidelines and standards.

3. Pricing:

   • The current price for a newsletter sponsorship is $100 per issue.

   • The price for one dedicated email is $200.

   • Keep in mind that as the newsletter's audience grows, the price may increase. Therefore, it's beneficial to book sponsorships well in advance.

4. Availability:

   • There is only one sponsorship slot available per week.

   • Ensure the desired slot is still available by reaching out to the newsletter team via email.

5. Contact the newsletter team:

   • Send an email to ahobby@healthdatasciencenewsletter.com expressing your interest in booking a sponsorship.

   • Provide your prepared content, including the headline, main message, and hyperlinks.

   • Mention the preferred date or issue for your sponsorship.

6. Await confirmation and payment instructions:

   • Once you have sent the email, the newsletter team will review your request and content.

   • If your sponsorship is approved, you will receive confirmation along with instructions for making the payment.

7. Make the payment:

   • Follow the provided instructions to complete the payment for your sponsorship.

   • Payment methods and details will be communicated to you by the newsletter team.

8. Review metrics (optional):

   • If you would like to receive metrics on the performance of your sponsored post, you can request screenshots of the newsletter metrics after your ad runs.

   • The newsletter team will be happy to provide you with this information upon your request.

Remember to plan ahead and book sponsorships well in advance, as availability may be limited. By following these steps, you can successfully book a sponsorship for the newsletter.

Last Updated 5/30/2023